Monday, November 22, 2004

re-designed

Our launch is going to be delayed for about 2-3 weeks so we can re-design our website. It's amazing to me that we can turn a re-design around in so little time. Most established companies would spend months executing a major change like this. This buys me some additional time on the marketing front and saves us a lot of money since media prices are exorbitantly high in December.

Am I'm not disappointed by this delay? A little, but I've been living with the fact that the site will constantly evolve. Many of the things we think are good ideas now will be discarded. Many things we under-estimate now will turn out to be really important. Its a humbling experience.

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