fast track it!

The last day or so has been a crazy series of "we need to get this done as soon as possible" projects. Pace at a startup is supposed to be frenetic for sure but this is ridiculous.

First, our business development team decides that they want to hand out flyers at a conference they are attending. I'm all for it if it will help them close important deals. Problem was, I had only two days to write a creative brief, take the agency through it, get and revise concepts from them, present to the biz dev guys, get approval and product and print them!

Today, we decided to redesign an important page on the site. I walked my CEO through the propsed change on the phone (he's in NY), mocked it up in Powerpoint and sent it to our developer. After talking through uses cases and design issues for an hour, he started to code. Crazy! But I'm not complaining because having zero product development processes ultimately is what will allow us to get this new design live by next week.

One day this stuff will be impossible because we'll have to sift through stacks of "requirement forms" and argue our way through "prioritization processes".