Target : Entertainment : Marijuana

Target : Entertainment : Marijuana

This is probably some fool doing content management system tests but its funny in any case.

re-designed

Our launch is going to be delayed for about 2-3 weeks so we can re-design our website. It's amazing to me that we can turn a re-design around in so little time. Most established companies would spend months executing a major change like this. This buys me some additional time on the marketing front and saves us a lot of money since media prices are exorbitantly high in December.

Am I'm not disappointed by this delay? A little, but I've been living with the fact that the site will constantly evolve. Many of the things we think are good ideas now will be discarded. Many things we under-estimate now will turn out to be really important. Its a humbling experience.

employee #2

Its official: I am no longer the only employee! We made an offer to someone for a Staff Editor position and she starts on 11/29, right after Thanksgiving. She's from Hawaii and she does a weekly cartoon strip. This is going to be great:
- We'll finally get some much needed content up on our site
- No more struggling through copy-writing tasks
- I'll have someone to go out to lunch with (hope she likes Mexican food)

We've been delaying the hiring of several positions due to no GM. Rumor has it a candidate is mulling over an offer right now. Once this person starts there should be a flood of new hires; employee #3, #4, #5 and #6 aren't too far away.

generic t-shirts

I wore a free t-shirt I got at a Halloween party to work this week. I thought it wouldn't be a problem because it would be under a flannel with only the sleeves showing. Problem was, it ended up being kinda hot. I desperately wanted to take off the flannel but couldn't because the t-shirt had a big green and white skeleton on it under an ad for Heiniken. This reminded me on a incident from my high school days.

One day, a buddy of mine, Hank, was suffering through Spanish class in a wool sweater. It had to be at least 90 degrees that day and he was miserable. When I asked him why he didn't take it off he replied, "I can't - generic t-shirt." He lifted the front of his sweater to reveal one of those iron-on graphics for The Beastmaster. We laughed so hard. Remember that Hank?

H O L L Y W O O D

Last week I realized that the famous Hollywood sign is clearly visible from my window. It was semi-exciting. What was notable was that the fact that I am living and working in L.A. finally sank in. Two months of bumper to bumper traffic, the ghetto-bird flying around at night and several trips to the beach did not make the same impression that those big-ass letters did. Ain't it funny?

then there was one

Today is the last day for one of my neighbors. He's been contracting with evite for the last few months building them a log-file analysis tool. Its been fun sitting across from him because we often nerd-out together talking about the benefits of using "NOT IN" vs. "NOT EXISTS" in SQL queries or discussing the future of open source databases. And, he hasn't minded the D&B that the white creature has been pumping out lately.

So come Monday I will only have one neighbor. He's biz dev and is frequently in meetings or traveling. Most likely all the cubes around me will be empty. I'm told they will hire me some co-workers in the next few weeks, but I'm not holding my breath - our projected headcount for the end of this month was 5 but I'm still all by my lonesome.

MediaDailyNews 11-02-04

Check out this commentary from Chris Schoeder, VP of Strategy at The Washington Post "MediaDailyNews 11-02-04"

I've always believed that the internet has and will continue to change the world. Not only in the way that we do business or communicate, but how we gather and process information and how we socialize and interact. Its right up there with the telephone, in terms of the effect on society.

So how does my little startup play into this? Not in any major way. We're not creating a better way of cataloging the web or helping people meet and trade ideas. However, I do believe that we are solving a important consumer problem and thus adding value to the internet.

white creature

There is a white creature living under my desk now. Surprisingly, my neighbors have found its roar entertaining and are not bothered by its presence.